A Little On Why I Love Nutella

(and why you should too)

Joanne Adirim, Founder and Pastry Chef of Cookie Chips

Joanne Adirim

Founder & Executive Pastry Chef

APR 25, 2022

For 25 years, Joanne has served as the Founder and Executive Pastry Chef at Hannahmax Baking. Known for her best in class reputation, Joanne and her baking company have crafted gourmet desserts for fine dining establishments, coffee cafes, hotels, & grocery companies across North America. In 2022, she launched the Cookie Chips® Baking Mix, a first ever cookie mix that makes bakery quality, thin snacking cookies right from home. She is excited to bring 25 years of expertise to the home baking community.

Joanne Adirim

Founder & Executive Pastry Chef

APR 25, 2022

For 25 years, Joanne has served as the Founder and Executive Pastry Chef at Hannahmax Baking. Known for her best in class reputation, Joanne and her baking company have crafted gourmet desserts for fine dining establishments, coffee cafes, hotels, & grocery companies across North America. In 2022, she launched the Cookie Chips® Baking Mix, a first ever cookie mix that makes bakery quality, thin snacking cookies right from home. She is excited to bring 25 years of expertise to the home baking community.

A Little History of Nutella

Nutella pancakes, Nutella milkshakes, Nutella brownies, Nutella babka, Nutella bread pudding, Nutella crepes, Nutella stuffed cookies….Phew, the list is endless.


The story of Nutella is posted right on their website. After WWII, cocoa was extremely scarce. An Italian baker named Pietro Ferrero created a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The precursor to Nutella was born! In 1946... 


The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread. Named after a local carnival character, they called it "Giandujot." In 1954, the Giandujot paste was transformed into a creamy new product that was easier to spread, and was called SuperCrema. Then in 1964...


Nutella is born! The recipe was improved, leading to this hazelnut and cocoa cream. The story continues with new packaging and products, but the recipe will remain unchanged.



Why I love Nutella

Since its invention, Nutella has become the hero of cocoa and hazelnuts. It’s been turned into everything and anything. The list is endless and grows daily. Chefs and home bakers love to stuff their creations with Nutella.

I know we’ve stuffed it in our chocolate chip cookies. You can modify Cookie Chips® Baking Mix to make thick, soft, and chewy chocolate chip cookies. After you have your dough, stuff them with Nutella and then bake. Delicious, gooey, and chocolatey.

What makes this Nutella stuff so irresistible? Well, to begin with, it’s creamy. I mean, super smooth. How do they do that? The flavor, too, is out of this world. Could it be the hazelnuts? Some people think Nutella is a superfood to be eaten by the jarful to gain health benefits. Some claim that Nutella is nutritious. They say the hazelnut content can boost the health of your heart. Hmmm. Not sure I agree with this. There are better ways to boost your heart health.


While I don’t think Nutella is a superfood in the healthy sense, it’s definitely pretty super in the deliciously fun sense. We don’t have to only eat heart-healthy foods 24/7 to be healthy so, there’s room for Nutella.

jar of nutella raised

Did you know there is a World Nutella Day? Yep. February 5th. We’ll blog more about Nutella then. For now, we have some great Nutella recipes to share and they can’t wait until next year. You will want to make these recipes now so check them out on my blog From the Pastry Kitchen.


Finally, there are a lot of copycat Nutella’s on the market. One’s made with peanut butter, others with hazelnuts like the original. They just don’t seem to measure up in texture or taste. There’s just no replacing real Nutella. So, don’t waste your time buying knock-offs.

Crispy crunchy cookies in 15 minutes.

Make bakery quality, thin & crispy cookies in 15 minutes. These pastry chef crafted, easy bake Cookie Chips® are irresistibly delicious.


Like everything that I bake, this mix uses artisan, non GMO, simple ingredients, and no artificial junk.


Let's get baking!