Starting a Baking Blog

A pastry chef's take on baking blogs.

Joanne Adirim, Founder and Pastry Chef of Cookie Chips

Joanne Adirim

Founder & Executive Pastry Chef

Feb 3, 2022

For 25 years, Joanne has served as the Founder and Executive Pastry Chef at Hannahmax Baking. Known for her best in class reputation, Joanne and her baking company have crafted gourmet desserts for fine dining establishments, coffee cafes, hotels, & grocery companies across North America. In 2022, she launched the Cookie Chips® Baking Mix, a first ever cookie mix that makes bakery quality, thin snacking cookies right from home. She is excited to bring 25 years of expertise to the home baking community.

Joanne Adirim

Founder & Executive Pastry Chef

Feb 3, 2022

For 25 years, Joanne has served as the Founder and Executive Pastry Chef at Hannahmax Baking. Known for her best in class reputation, Joanne and her baking company have crafted gourmet desserts for fine dining establishments, coffee cafes, hotels, & grocery companies across North America. In 2022, she launched the Cookie Chips® Baking Mix, a first ever cookie mix that makes bakery quality, thin snacking cookies right from home. She is excited to bring 25 years of expertise to the home baking community.

Welcome to The Pastry Kitchen.

As a professional pastry chef, interesting concepts and ideas come across my desk everyday. In this blog, I want to share some of those interesting things with you. We’ll also take a peek at what I’m up to, the stories that I find interesting, recipes that I’m working on, and everything in between.


In 1993, I founded HannahMax Baking, a wholesale baking company that specialized in high-end, artisan style desserts. For the last 25+ years, my team and I baked hundreds of different types of desserts for renowned restaurants, hotels and grocery chains across the country. I spent much of that time developing new, trend-forward dessert offerings for our customers.

In 2012, I invented Cookie Chips®, the first ready to eat, crunchy snacking cookie packaged in an innovative resealable bag.

The next generation of Cookie Chips® begins today.


In 2022, I am launching the Cookie Chips® Baking Mix.


My experience in baking runs deep, and I’m excited to share with you everything that I’ve learned along the way. This blog will updated regularly as I share recipe developments that I create using the Cookie Chips® Baking Mix.


If you’re making your own awesome creations and want to be featured on this blog, send us an email at whatup@cookiechips.comAlternatively, DM us on our Social Media.

Crispy crunchy cookies in 15 minutes.

Make bakery quality, thin & crispy cookies in 15 minutes. These pastry chef crafted, easy bake Cookie Chips® are irresistibly delicious.


Like everything that I bake, this mix uses artisan, non GMO, simple ingredients, and no artificial junk.


Let's get baking!