A Little On Why I Love Nutella

(and why you should too)

Joanne Adirim, Founder and Pastry Chef of Cookie Chips

Joanne Adirim

Founder & Executive Pastry Chef

APR 25, 2022

For 25 years, Joanne served as the Founder and Executive Pastry Chef at HannahMax Baking. In 2012, she launched the original Cookie Chips® brand of thin snacking cookies. In 2022, she’s launching the Cookie Chips® Baking Mix, the first ever mix that makes pastry chef quality, thin snacking cookies right from home. With her new brand, she is excited to bring her 25 years of expertise to the at-home baking community.


Joanne Adirim

Founder & Executive Pastry Chef

APR 25, 2022

For 25 years, Joanne served as the Founder and Executive Pastry Chef at HannahMax Baking. In 2012, she launched the original Cookie Chips® brand of thin snacking cookies. In 2022, she’s launching the Cookie Chips® Baking Mix, the first ever mix that makes pastry chef quality, thin snacking cookies right from home. With her new brand, she is excited to bring her 25 years of expertise to the at-home baking community.


Nutella® pancakes, Nutella® milkshakes, Nutella® brownies, Nutella® babka, Nutella® bread pudding, Nutella® crepes, Nutella® stuffed cookies….Phew, the list is endless.

A Little History

The Nutella® story is posted right on their website. After WWII, cocoa was extremely scarce. An Italian baker named Pietro Ferrero created a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The precursor to Nutella® was born!


In 1946...

Giandujot

The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character. In 1954...


SuperCrema arrived. The ‘Giandujot’ paste was transformed into a creamy new product that was easier to spread. It was known as SuperCrema.

Then in 1964...

Nutella® is born

The recipe was improved, leading to this hazelnut and cocoa cream. Nutella® was born. The story continues with new packaging and products, but the recipe will remain unchanged.

jar of nutella raised

So why do I love Nutella®?

Since its invention, Nutella® has become the hero of cocoa and hazelnuts. It’s been turned into everything and anything. The list is endless and grows daily. Chefs and home bakers love to stuff their creations with Nutella®.

I know we’ve stuffed it in our chocolate chip cookies. You can modify Cookie Chips® Baking Mix to make thick, soft, and chewy chocolate chunk cookies. Check out the recipe here.  After you have your dough, stuff them with Nutella® and then bake. Delicious, gooey, and chocolatey.


What makes this Nutella® stuff so irresistible? Well, to begin with, it’s creamy. I mean, super smooth. How do they do that? The flavor, too, is out of this world. Could it be the hazelnuts? Some people think Nutella® is a superfood to be eaten by the jarful to gain health benefits. Some claim that Nutella® is nutritious. They say the hazelnut content can boost the health of your heart. Hmmm. Not sure I agree with this. There are better ways to boost your heart health.


While I don’t think Nutella® is a superfood in the healthy sense, it’s definitely pretty super in the deliciously fun sense. We don’t have to only eat heart-healthy foods 24/7 to be healthy so, there’s room for Nutella®.


Did you know there is a World Nutella® Day? Yep. February 5th. We’ll blog more about Nutella® then. For now, we have some great Nutella® recipes to share and they can’t wait until next year. You will want to make these recipes now so check them out on my blog From the Pastry Kitchen.


Finally, there are a lot of copycat Nutella®’s on the market. One’s made with peanut butter, others with hazelnuts like the original. They just don’t seem to measure up in texture or taste. There’s just no replacing real Nutella®. So, don’t waste your time buying knock-offs.


Enjoy, and let’s get baking!

Crispy-crunchy cookies in 15 minutes.

Make pastry chef quality, thin & crispy cookies in 15 minutes. These easy-to-bake, Cookie Chips® are irresistibly delicious.


Like everything else that I bake, this mix uses artisan, non-GMO, simple ingredients, and no artificial junk.


Be sure to check out some of our Nutella based Cookie Chips® recipes on the blog!